Dentsu India has revealed that it was handling the integrated media mandate for the 2026 edition of the IPL which was won by Royal Challengers Bengaluru on 31 May.

The account was won following a multi-agency pitch. The media mandate was for multiple Tata Group companies including Tata Motors, Voltas, Tata AIG, CaratLane, and Air India Express, under a unified media strategy.

As part of the mandate, dentsu India led media planning and buying across television, digital, OTT, social, and emerging platforms. 

Amit Wadhwa, CEO, Dentsu Creative and Media Brands, South Asia, dentsu, said, “We were honoured to partner with the Tata Group for its consolidated IPL media mandate. This win reflected the strength of our integrated capabilities and our shared ambition to create meaningful business impact at scale. Through data-driven planning, agile optimisation, and culturally relevant storytelling, we delivered strong outcomes for the Tata Group brands throughout the IPL season.”