Marketing

GroupM Sporting Nation’s 12th Edition

01 Apr 2025 1:46 PM

Indian sports market sees a 7x growth since 2008: GroupM ESP report

Athlete endorsements surged to an all-time high of INR 1,224 crore in 2024, marking a 32% YoY growth from INR 927 crore in 2023.
Saurabh Jain

01 Apr 2025 10:31 AM

Saurabh Jain moves to The House of Abhinandan Lodha

Jain was at Zydus Wellness, where he was the chief marketing officer.
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador

To highlight the association, the brand rolled out a campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!"
Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

Aims to streamline its value proposition.
Shraddha Kapoor

27 Mar 2025 4:10 PM

Neutrogena signs Shraddha Kapoor as its brand ambassador 

Kapoor represents the essence of Neutrogena and its promise of beauty with no compromise.
Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...
From left: Swapnil Manish, Ajinkya Rahane and Anuradha Sinha

24 Mar 2025 10:33 AM

Fanoz signs Ajinkya Rahane as its brand ambassador

As per the brand, Rahane’s association is a natural fit and his persona resonates with the brand's ideology.
Dell and Apple iPhone grabbed top two spots of TRA's India’s ‘Most Trusted Brand’ ranking

21 Mar 2025 3:09 PM

Dell retains top position as India’s ‘Most Trusted Brand’ for the sixth consecutive year: Report

Apple iPhone jumped 13 ranks to occupy second spot, while Nike slipped 13 ranks to the 21st spot, revealed TRA’s Brand Trust Report 2025.
Nilesh Koul

21 Mar 2025 10:24 AM

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

Hindalco Industries' Nilesh Koul on its rebrand, marketing strategy, and sustainable product innovation.
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