Marketing

Motivator secures performance marketing media mandate for Zepto

16 Apr 2025 4:44 PM

Motivator retains Zepto's performance marketing media mandate

The GroupM agency has been handling Zepto’s account since 2021.

Saraswathi Anand

16 Apr 2025 1:09 PM

River appoints Saraswathi Anand

She moves from Network18 Media & Investments, where she was assistant vice president - marketing and product.

Ananya Birla

15 Apr 2025 2:04 PM

Ananya Birla launches Lovetc

The new brand under the Birla Cosmetics portfolio aims to expand into the beauty colour cosmetics market. 

Mercedes-Benz India handed over its PR mandate to Adfactors PR

14 Apr 2025 2:45 PM

Adfactors PR bags the PR mandate of Mercedes-Benz India

The account was won post a multi-agency pitch.

Younger holidaymakers aged 25-34 are the most at risk, with 31% clicking on malicious confirmation links and 25% deceived by manipulated travel photos.

11 Apr 2025 2:19 PM

Despite 86% researching scams, 47% of Indians still fall for travel frauds: Report

Moreover, 1 in 5 Indians lost over INR 40,000 to travel scams, reveals McAfee's 'India safer summer travel research' report.

Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Our series, albeit with a new set of questions, continues with the global brand vice president, Unilever.

Amit Gujral launches Alumvista 

10 Apr 2025 2:58 PM

Former JK Tyre CMO Amit Gujral launches Alumvista 

Gujral aims to redefine the interiors ecosystem with slim and customisable aluminium profiles through this new venture. 

Manjari Singhal 

10 Apr 2025 1:25 PM

Cleartrip elevates Manjari Singhal 

Singhal will be succeeding Anuj Rathi, who previously held the role of chief growth and business officer.

Anupam Sengupta

10 Apr 2025 11:06 AM

Camb.ai appoints Anupam Sengupta as business head

Sengupta will lead the AI business for India and SEA region, driving P&L at the AI media tech firm.

Bodhitree Multimedia signs MoU of INR 500 Crore with government of Assam

09 Apr 2025 10:21 AM

Bodhitree Multimedia signs MoU of INR 500 Crore with government of Assam

The partnership aims to launch Guwahati as a global media hub to boost Assam and the Northeast's presence in the entertainment sector.

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