Marketing

Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

Aims to streamline its value proposition.
Shraddha Kapoor

27 Mar 2025 4:10 PM

Neutrogena signs Shraddha Kapoor as its brand ambassador 

Kapoor represents the essence of Neutrogena and its promise of beauty with no compromise.
Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...
From left: Swapnil Manish, Ajinkya Rahane and Anuradha Sinha

24 Mar 2025 10:33 AM

Fanoz signs Ajinkya Rahane as its brand ambassador

As per the brand, Rahane’s association is a natural fit and his persona resonates with the brand's ideology.
Dell and Apple iPhone grabbed top two spots of TRA's India’s ‘Most Trusted Brand’ ranking

21 Mar 2025 3:09 PM

Dell retains top position as India’s ‘Most Trusted Brand’ for the sixth consecutive year: Report

Apple iPhone jumped 13 ranks to occupy second spot, while Nike slipped 13 ranks to the 21st spot, revealed TRA’s Brand Trust Report 2025.
Nilesh Koul

21 Mar 2025 10:24 AM

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

Hindalco Industries' Nilesh Koul on its rebrand, marketing strategy, and sustainable product innovation.
This is the second time Apple has won this award. 

21 Mar 2025 9:10 AM

Cannes Lions 2025: Apple named creative marketer of the year

Tor Myhren will deliver a keynote during the festival and collect the award on behalf of Apple on 20 June.
Livfast is the official energy partner of Delhi Capitals this IPL

17 Mar 2025 4:54 PM

IPL 2025: Delhi Capitals names Livfast as its official energy partner

As part of the association, cricket fans will get to experience exclusive content featuring DC’s top players, signed merchandise, and more.
Navi UPI has partnered with RCB as their Official UPI Partner for IPL 2025

17 Mar 2025 1:33 PM

IPL 2025: Navi UPI becomes the official UPI partner of Royal Challengers Bengaluru

The partnership gives its users an exclusive 24-hour early access window to book tickets for RCB’s home matches.

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