Marketing

Fatima Sana Shaikh for Kaya

16 Sep 2025 2:02 PM

Marico signs Fatima Sana Shaikh as its brand ambassador

As per the brand,  the actor perfectly embodies the values of today's Indian beauty seeker – real, self-assured, and unfiltered.
This move further cements TCS's commitment to New Zealand, where the company has been a long-term partner in driving digital innovation across industries through its TCS Co-Innovation Network (COIN). 

15 Sep 2025 3:42 PM

The Warehouse Group appoints Tata Consultancy Services to drive strategic IT transformation

Partnership to simplify managed services, modernise platforms, and build digital and AI skills across the workforce.
Yugam Pant

15 Sep 2025 3:18 PM

Yugam Pant joins WPP Media

Will spearhead MFG India for the Google India account at the media company.
Zoher Kapuswala

15 Sep 2025 2:23 PM

Zoher Kapuswala gets a new role at Ferrero India

His current mandate is regional marketing manager - Ferrero brands.
Suzuki Motorcycle India announced a collaboration with Japanese Anime character

15 Sep 2025 11:02 AM

Suzuki Motorcycle India announces collaboration with Japanese Anime character for Suzuki Avenis

The partnership was showcased at the ‘Mela! Mela! Anime Japan!!' festival in New Delhi on 13-14 September 2025.
Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

15 Sep 2025 10:18 AM

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
Sumeet Bhojani (left) and Reshu Saraf

11 Sep 2025 11:10 AM

'Consideration is more important than top-of-mind recall in our category'

We caught up with Godrej Enterprises' Sumeet Bhojani and Interio by Godrej's Reshu Saraf to discuss its recent rebrand.

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