Leica India, a camera and sports optics brand, has announced the appointment of chef Ranveer Brar as its brand ambassador. 

The brand finds a natural synergy with the chef, whose creativity transcends the kitchen. 

A storyteller through food and photography, Brar’s partnership with Leica amplifies his vision to tell authentic visual stories while showcasing the brand’s offerings to Indian photographers.

Together, Leica and Brar aim to inspire audiences to appreciate the authenticity inherent in both culinary and visual arts and capture life’s most iconic moments with precision and clarity. 

Sunil Kaul, managing director, Leica Camera Asia Pacific, said, "In a culturally rich country like India, we wanted to connect with audiences through a language they know best - food and their favourite chef, Ranveer Brar. His passion for food and love for Leica are in alignment as Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.” 

Kaul added, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”