Efficacy Worldwide, a full-service advertising and marketing agency, has become the Agency of Record (AOR) for Hero Cycles.

The agency bagged this mandate after a multi-agency pitch.

Under this association, the agency aims to take the brand’s presence and marketing initiatives to new heights with a fresh approach aligned with Hero Cycles’ vision. 
 
Rohit Sharma, chief marketing officer, Hero Cycles said, “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity.” 
 
Vishnu Sharma, founder and CEO, Efficacy Worldwide, added, "Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimise the brand's presence across all media platforms through targeted and impactful campaigns."