TKIL Industries (formerly thyssenkrupp Industries) has transitioned to Indian ownership with new investors, Paharpur Cooling Towers and Protos Engineering. As a part of this strategic move, the company is embarking on a comprehensive rebranding exercise and has appointed chlorophyll to create a new brand identity after a multi-agency selection process.

This partnership aims to leverage the agency's expertise in brand identity development, to create a brand that embodies thyssenkrupp Industries India’s vision and values.

Vivek Bhatia, chief executive officer and managing director, TKIL Industries, said, "This partnership marks a significant milestone for us as we step into a new era under Indian ownership. We have full confidence that chlorophyll, with their impressive track record, will guide us in shaping a brand identity that honors our heritage and propels us toward an ambitious future."

Priti Gandhi, general manager, communications, TKIL Industries, added, "Our collaboration with chlorophyll is a strategic step in aligning our brand with our evolving business objectives. Together, we are focused on redefining our identity in a manner that deeply resonates with our stakeholders, highlighting our dedication to innovation and excellence.” 

Kiran Khalap, co-founder and managing director, chlorophyll, said, “This assignment is both a privilege and a challenge. We have rebranded over 100 corporate brands, but in this case, the new direction must resonate with both internal and external stakeholders, current AND prospective. This promises to be an exciting journey of collaboration”.

Vidya Damani, chief strategist and business head, chlorophyll added, “I am thrilled that we have been entrusted with the rebranding exercise at one of the most pivotal points. It's an honour to craft a new narrative that will resonate deeply, embodying the essence of the storied legacy and future aspirations."