Veedol, a lubricant brand from Tide Water Oil, has appointed cricketer, Sourav Ganguly as its brand ambassador. 

This partnership seeks to enhance its brand presence and solidify its market position across India.

Investing significantly in brand building, the brand is capitalising on its association with cricket. This includes its partnership with the Kolkata Knight Riders (KKR) and the recent signing of Ganguly as its brand ambassador.

These strategic directions aim to achieve high brand saliency and recall, factors that would help fuel Veedol's ambitious growth plans.

Arijit Basu, managing director, Tide Water Oil Co (India), said, "We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future."

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