Fujifilm India has announced Kriti Sanon and Kartik Aaryan as brand ambassadors for their Instax business in India. 

With the new collaboration, Instax aims to inspire Gen Z to explore and enjoy the joys of instant photography.

According to the brand, Sanon and Aaryan embodies Instax spirit and exemplify its commitment to spreading joy and creativity through the products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.

Koji Wada, managing director, Fujifilm India, said, "We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our Group Philosophy of 'giving our world more smiles'. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India."

Arun Babu, associate director and head of digital camera, Instax and optical devices business, Fujifilm India, said, "With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life's moments, and our new ambassadors perfectly align with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant 'culture of photography' where capturing and sharing moments is a joyful part of everyday life.”