Marketing, 27 May 2026

Vikram Karwal

27 May 2026 11:21 AM

‘We saw an INR 10,000 crore cleansing opportunity that naturally fits with Parachute Advansed'

Vikram Karwal, CMO, Marico, on Parachute Advansed entering the shampoo market with heritage trust, nature-led innovation and TV-digital mix.

Latest Stories

The EGi called on the government to refrain from treating the media as an adversary merely for doing what it is supposed to do - hold those in power accountable.

27 May 2026 10:55 AM

Editors Guild raises concerns over government's ‘intolerance towards media questions'
Alok Mahadevia

27 May 2026 10:45 AM

Wondrlab appoints Alok Mahadevia
The agency will lead integrated media strategy, planning and buying for Matrimony.com

27 May 2026 9:22 AM

Matrimony.com assigns media mandate to Havas Media India
Erum Kidwai 

26 May 2026 8:13 PM

Ageas Federal Life Insurance elevates Erum Kidwai 

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Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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