Marketing, 25 Aug 2025

Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Aashita Jain

25 Aug 2025 10:45 AM

Tradition's Gen Z makeover: How brands need to evolve to keep pace

The author challenges brands to evolve while staying rooted in their cultural core.

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TVS Apache's ‘Tu Race Laga' campaign.

07 Jul 2026 11:22 AM

TVS Apache proves every road can become a racetrack
Meghana Bhat

07 Jul 2026 10:50 AM

Opinion: We don't hate consultants - we just don't think advice is worth paying for
From left: Andrew Schirmer, Praful Akali, and Taffy Ledesma

07 Jul 2026 10:50 AM

Spotlighting India's independent companies: Medulla Communications
Abhilash Padival

07 Jul 2026 10:50 AM

Abhilash Padival joins Pocket FM

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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