Human Mobile Devices (HMD) has announced the appointment with actor Sanya Malhotra as brand ambassador.
Malhotra will be featured in HMD's upcoming 360-degree campaign, embodying the brand's personality around fashion, style, and freedom of expression.
The company aims to engage with its target audience and generate excitement about its range of stylish and innovative smartphones.
Ravi Kunwar, vice president, HMD India and APAC, said, "We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with various engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style."