According to a YouGov study, 55% of urban India will be relying on social media to follow the upcoming Paris Olympics.

TV broadcasting is second on the list, with 54% of urban India turning to the medium to watch the Games. 

Streaming is an option for 47% of India, while 36% of the respondents will follow it through newspapers or news sites. 

Among the age groups, TV broadcast as a viewing option is more popular among adults aged 45 and older as compared to the younger demographics. Staying updated about the games through newspapers is notably more popular among 55+ adults (at 49%) as compared to the rest.

When asked why they watch the Olympics, more than half of urban Indians who watch the games (55%) said they do so to support their country’s athletes.

Two in five (42%) watch to enjoy the spectacle and excitement of the event, while a third do so to feel a part of a global spectacle (33%) or to witness participating athletes’ feats and performances (32%). A fifth watch the games because their friends and family do so (19%).

YouGov conducted this survey among 1,025 adults in March 2024.