Marketing, 23 May 2024

Sandhya Biswas

23 May 2024 10:07 AM

Bajaj Electricals looks to target the tech-savvy millennial consumer with Nex 

Bajaj Electricals' head of marketing, Sandhya Biswas, reveals Nex’s intent, marketing strategy, in-store experiences, and expansion plans.
Manifest's short survey for the IPL

23 May 2024 9:19 AM

IPL 2024: Best ads of the season

As the IPL comes to a close this weekend, we try to find out which advertisement and which celebrity scored the most.

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Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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