Metro Brands has announced the appointment of Atul Sinha as president - core business.

He will be leading the strategy and growth of the company's Metro and Mochi Shoe stores. Furthermore, Sinha will focus on strengthening brand equity, deepening consumer engagement and driving operational excellence across channels for this division.

He moves from CaratLane, where he was chief operating officer. 

Nissan Joseph, CEO, Metro Brands, said, "Atul brings a unique blend of expertise across brand building, merchandising, retail operations and customer experience. Having successfully scaled large consumer businesses and led transformation across multiple functions, he will play a key role in sharpening the execution and positioning of our Metro and Mochi banners, accelerating performance and advancing our consumer proposition across the portfolio.”

Sinha added, "Metro Brands Ltd.'s strong brand legacy and deep understanding of the Indian consumer have created a solid foundation for long-term growth. I look forward to partnering with the team to further strengthen the core business, elevate consumer experiences and unlock new growth opportunities across markets and channels.”

In a career spanning over two decades, he has also worked with Hindustan Unilever.