Encompass Design India has announced filmmaker Karan Johar as the brand ambassador for its premium home fashion brand Stoa Paris.

Well-known for his high-fashion aesthetic sensibility and keen eye for design, Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold, and expressive living. 

The Indian consumer aesthetic sense is undergoing a massive generational shift with a quest for design, craftsmanship, and personalised living spaces.

In response, Stoa Paris aims to redefine the home décor experience through bold, design-led offerings, positioning the home as a true reflection of individual identity and lifestyle.
 
Sonia Nigam, business head – home furnishing, Encompass Design India, said, “At Stoa Paris, we are building for the new affluent and younger India that sees the home as an extension of identity and personal expression. Karan Johar is not just a style icon; he is a cultural trendsetter for bold fashion with an unparalleled art of storytelling that sets him apart in a way few others can. His flair for dramatic spaces brings a distinctive point of view that reflects a very high creative alignment with our brand Stoa Paris. We are already one of the fastest-growing brands in the bed linen category with over lakhs of customers, and with this partnership we will further strengthen our premium positioning and set the stage to redefine the home fashion segment forever.”