Drools has announced its collaboration with actor Palak Tiwari.
To highlight this association, the brand has rolled out a campaign featuring Tiwari on Instagram.
Her dedication to animal rights and pet care strengthens her alignment with Drools' values and mission.
This partnership aims to elevate Drools' mission of promoting the importance of nutritious and wholesome food for pets, particularly among the Gen Z demographic.
Shashank Sinha, CEO, Drools Pet Food, said, “We are delighted to welcome Palak to the Drools family. Palak's vibrant energy, coupled with her genuine love for animals, makes her the perfect fit for our brand. She embodies the values of a responsible pet parent, and her influence among Gen Z will help us reach a broader audience. At Drools, our goal is to offer pet owners the best nutrition options, and with Palak’s support, we aim to raise awareness about the significance of pet nutrition.”