Ludic has collaborated with Chennai Super Kings (CSK) as its official footwear partner for the 2025 and 2026 seasons.

As part of the collaboration, the brand has unveiled an exclusive CSK-inspired footwear and fragrance capsule designed to delight the #Yellove army. 

The collaboration not only marks CSK’s first-ever official footwear partnership but also a significant milestone for Ludic, positioning the brand at the centre of India’s cricketing frenzy. With millions expected to tune in and stadiums packed with passionate supporters, this collaboration ensures more eyeballs on the footwear-first lifestyle brand, allowing it to connect with CSK’s fanbase. 

While Ludic has always been a footwear-first lifestyle brand, securing a partnership of this scale helps the young brand establish its lifestyle credentials.

The launch of a premium fragrance line through this collaboration further reinforces the brand’s commitment to expanding its footprint beyond just footwear. It is a strategic move that enables Ludic to tap into the energy of cricket and CSK’s fanbase, positioning itself as a brand that understands and celebrates India’s evolving lifestyle preferences.

Ishit Jethwa, founder, Ludic, said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.” 

He further added, “The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”