Marketing, 18 May 2026

Ruchira Jaitly

18 May 2026 11:23 AM

Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly

Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.
To celebrate Hyundai Motor India's 30th anniversary in India, Radio Mirchi 98.3 FM was temporarily rebranded as FM 98.Thirty.

18 May 2026 9:49 AM

Radio Mirchi rebrands as Hyundai turns 30 in India

Havas Media Network India conceptualised and executed the campaign.

Latest Stories

Ruchira Jaitly

18 May 2026 11:23 AM

Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly
Harinder Singh Pelia

18 May 2026 11:14 AM

Opinion: Nobody believes your 47% uplift
Anooj Shetty

18 May 2026 10:50 AM

WPP Media elevates Anooj Shetty
Lay's 'Bandwagon' campaign.

18 May 2026 10:30 AM

Will Ferrell gets David Beckham and Marshawn Lynch to hop on the Lay's Bandwagon truck

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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