Zee Entertainment Enterprises (Z) has announced the appointment of Ashish Mishra as chief marketing officer. 

He will be based in Mumbai and will report to Punit Goenka, chief executive officer, Z. 

Kartik Mahadev, who was serving as the CMO at the organisation since 2021, will move to a new role within the organisation. 

He joined the organisation in 2019 as head - marketing and communications.

Goenka said, “Our continued focus is to build a strong and future ready organization that remains deeply connected with its consumers and is well positioned to capitalize on emerging opportunities across the entertainment landscape. Marketing plays a pivotal role in shaping this connection and creating sustained value for the business. I am glad to welcome Ashish on board as we further strengthen our capabilities in this area. His extensive experience in building consumer centric brands, coupled with his strategic and creative approach, will be valuable in sharpening our marketing interventions and strengthening the overall brand proposition of ‘Z’. I look forward to working closely with him as we propel the Company towards its next phase of growth.”

Mishra said, "I have long admired ‘Z’, a homegrown media brand that has been part of India's cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer wants, across languages and markets. That's a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’.”

Mishra's last full-time stint was with Acko, where he was serving as the CMO since 2020. He spent 13 years with HSBC prior to this. He has also worked with Lowe Lintas and DDB Mudra Group.