Frida has announced the appointment of Kaizzen for its strategic communications duties. 

With this collaboration, the brand seeks to strengthen its narrative, building on its legacy of innovations and delivering affordable products that redefine ergonomic living.

This partnership stresses Frido’s relentless drive to lead the industry in ergonomic solutions while delivering on its promise to make freedom and comfort an integral part of everyday life. 

Through this collaboration with Kaizzen, Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

Ganesh Sonawane, founder and CEO, Frido, said, "At Frido, our mission is to make daily living effortless through thoughtfully designed products. Partnering with Kaizzen marks an important milestone in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for 100 million plus Indians.”

Nikhil Pavithran, chief operating officer, Kaizzen, said, "Frido's dedication to transforming everyday living through innovation resonates strongly with our philosophy at Kaizzen. We are thrilled to partner with them on this journey, leveraging strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that not only establishes Frido as a leader in ergonomic living but also inspires a future where comfort and accessibility are universal priorities. This partnership underscores our commitment to driving innovation and creating lasting value for brands and their audiences."