Marketing, 16 Jul 2026

Archana Balaraman

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'

Britannia's Archana Balaraman discusses how the brand is leveraging technology to make purpose-led marketing engaging for young audiences.

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16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'
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