Innisfree has announced the appointment of actor Wamiqa Gabbi as its first brand ambassador in India. 

This partnership aims to amplify the brand's presence in India, connect with a wider audience, and inspire a new generation of beauty enthusiasts to embrace nature-powered skincare.

Gabbi embodies the essence of natural beauty and effortless elegance, making her the perfect representative for the brand. Her dedication to her craft and her authentic approach to beauty align seamlessly with Innisfree's commitment to natural and sustainable skincare. Her outlook on eco-friendliness and veganism aligns perfectly with the PETA-certified Innisfree, making her the ideal partner for the brand in India.

The partnership intends to elevate the brand, infusing the nation’s skincare routine with the potent power of its natural ingredients and the innovative spirit of Korean expertise.

Paul Lee, managing director and country head, Amorepacific India, Paul Lee, said, “Innisfree is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”

Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India, said, “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality."

Yezy Jeon, brand manager, Innisfree India, added, “We’re all very excited to welcome Wamiqa Gabbi to the Innisfree family. Our products are loved for being gentle and effective on each skin type, and with Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us in our journey towards a greener tomorrow."