This weekend Jürgen Klopp, will take charge of Liverpool FC for the last time, as the German had decided to move on from the club earlier this year.

To celebrate Klopp's time at Liverpool, Carlsberg, a sponsor of the football club, and Erdinger, a German beer which had him as brand ambassador, have rolled out a limited-edition 'celebratory beer. Erdinger is part of the Carlsberg Group in the United Kingdom. 

In total, 491 bottles of 'Believers Brew' will be sold with auctioneers Graham Budd from 16 May onwards. All proceeds will go to LFC Foundation, the official charity of Liverpool Football Club.

According to a statement from Carlsberg, The Believers Brew name draws inspiration from Klopp’s first press conference, in which the manager promised to turn 'doubters to believers', a promise he undoubtedly fulfilled. The beer uses signature ingredients from both breweries in an even split, 50% ERDINGER signature wheat malt, 50% Carlsberg signature pilsner malt and yeasts from both businesses in the two-stage brewing process, it also uses a proportion of unique Red Barley.  

Louise Bach, global sponsorships director, Carlsberg, said, “At Carlsberg, we never stand alone. We stand with our partners and we are incredibly proud of our over 30-year partnership with Liverpool FC. Curiosity is a key value of ours, and football is arguably one of the most curious sports out there, with progression and improvement a constant aim. It has been a pleasure to watch Jürgen’s journey over the last nine seasons. What better way to celebrate such an icon than creating something truly unique, collaborating with ERDINGER Weissbräu and raising money for a brilliant cause in the process.”

Dr Stefan Kreisz, chairperson - management board, Erdinger Weissbräu, said,“Erdinger Weissbräu and Jürgen have enjoyed an excellent partnership for four years. With his passion, his demand for absolute quality and his enjoyment of life, he is a perfect fit for us. He is a role model in Liverpool and around the world for what can be achieved as a team. So, it's all the better that we can honour this great achievement in a very special way in collaboration with Carlsberg. With our shared passion for brewing, we have created something that will bring enjoyment to the lives of many people. Both to those who buy a bottle at auction and to all those who are supported by the fantastic work of the LFC Foundation.” 

The action starts on 16 May. The starting price for each beer is GBP 5.