Suvi, a sportswear and athleisure brand, has appointed Indian cricketer Suryansh Shedge as its brand ambassador. 

The association will see Shedge feature in the brand’s marketing campaigns and communications, alongside a planned collaboration on an exclusive collection.

A batting and bowling all-rounder, Shedge has progressed through Mumbai’s domestic cricket system and represented Mumbai Cricket Association, India A and Punjab Kings. The 23-year-old has gained experience across domestic and franchise cricket, with opportunities to develop his game with both bat and ball.

As part of the partnership, Suvi and Shedge will co-curate an upcoming collection, bringing his sporting perspective into the brand’s product development and creative direction.

Launched in March 2025, Suvi entered the sports merchandise market as the official fan merchandise partner of Punjab Kings. Its product range includes athleisure, tracksuits, varsity jackets, graphic t-shirts, caps and sports-inspired merchandise, available through its online store and other e-commerce marketplaces.

The brand operates under the philosophy ‘Perform Without Limit’, with an offering aimed at athletes, fitness enthusiasts and sports fans. Its positioning brings together performance apparel, fashion and fan culture.
Suvi was founded by Sachin Mahajan and is backed by Wintex, a sports equipment manufacturer and exporter with more than 40 years of industry experience. Wintex supplies products to international sporting brands, including Steeden, Sherrin, Kookaburra and Adidas. It is also associated with the Rugby Premier League and serves as the official equipment partner of the Indian Rugby Football Union.

The appointment comes as Suvi expands beyond fan merchandise into a broader sportswear and lifestyle offering, with the collaboration with Shedge marking its next step in product development.

Janhavi Mahajan, director - operations, Suvi, said, “We are delighted to have Suryansh on board with Suvi as the face of the brand. As a young athlete, we feel his energy and passion resonate strongly with Suvi’s own journey as a young, growing brand. At Suvi, we’ve always believed that sport is about more than just performance. Some of the strongest sporting cultures in the world are built by fans, by the energy in the stands, and by the passion people have for the game, and it is that we aim to embody at Suvi.”