Nippo, a part of Indo National, has announced its entry into the mosquito repellent category with Nippo Swooper Liquid Vaporiser Mosquito Repellent.

For the same, a campaign has been conceptualised by Underdog which consists of a film. The film showcases the benefits of Nippo Swooper in order to encourage consumers to make the switch from 'an age old mosquito repellent' brand. 

Focusing on health, the company is set to expand into multiple related categories and aims to position the Swooper brand as the benchmark for home care protection. 

Pavan Kumar, COO, Indo National, said, “From the time we have had a brand refresh we have been working on a host of categories where we can impact our consumers’ lives far more significantly and intimately. With Nippo Swooper we got just the opportunity we were looking for. Consider this our bold foray into the home care sector, driven by our commitment to enhancing public health and improving everyday living standards.”

BLN Prasad, VP - marketing, added, "Nippo Swooper with its advanced Japanese MFT formula and a refreshing sandalwood fragrance has the potential to revolutionise the fight against vector-borne diseases. We feel good about the fact that we have managed to blend cutting-edge innovation with old world practicality, creating a product that we hope will find resonance with younger households.”

Vikram Gaikwad, co-founder and CCO, Underdog, said, “Breaking through the clutter of established brands requires a fresh approach and that was the starting point behind conceiving the framework of our campaign. I think we’ve managed to craft a proposition that not only engages but also effectively communicates the superior benefits of Nippo Swooper. We are also ensuring that every touchpoint with the consumer maintains the same spark of innovation.”

Vistasp Hodiwala, co-founder and CCO, Underdog, added, "Be it the delightfully irreverent script with its manga-style product window or the innovative print ad, we wanted to work out a launch package that firmly stood out within the ultra-competitive marketplace, and with a fraction of the budget the established players possess. With a client team which was open to the most inventive suggestions and had our back all the way, the task became so much simpler.”

The campaign is being rolled out through digital, television, outdoor, print, and mass media activation to ensure broader visibility and engagement.