MiQ has announced new additions to its India team, with the appointment of Ashish Ashdhir as regional director - sales (West), Sameer Bajaj as regional director - sales (North) and Yasser Suhail as director - strategy. 

The appointments reinforce MiQ’s focus on deepening client engagement and agency partnerships, emphasising the importance of the growing Indian programmatic market and preparing for the company’s next phase of growth, according to the programmatic media company.

Ashdhir will focus on strengthening agency partnerships and driving business growth across the West region. Prior to joining MiQ, he held multiple roles leading agency relationship management for JioHotstar, Viacom18 Media, and Times Internet, among others.

In his new role, Bajaj will focus on strengthening MiQ’s client and agency relationships, and lead new business avenues across North India. In a career spanning over 18 years, he has held leadership roles across businesses including Silverpush, Convosight, Sony Pictures Entertainment and Star TV Network.

Suhail, who joins MiQ as director - strategy, in his role will focus on driving business growth. Prior to joining MiQ, Suhail served as vice president - client services at Wavemaker (WPP Media).  Over the course of his 15+ year career, he has worked across both agencies and brands, including GOQii and Publicis Media.

Ribhu Mishra, VP - revenue, MiQ, said, “We are pleased to welcome Ashish, Sameer, and Yasser to MiQ, as we accelerate our growth ambitions in India. Their distinct sets of strengths and deep industry experience will further sharpen our capabilities across sales, agency partnerships and client strategy. Ashish’s deep experience across the OTT and media ecosystem will be valuable as we strengthen our engagement with brands and agencies, while Sameer’s understanding of the media and adtech landscape will help us deepen client partnerships and expand our presence in the North. Yasser’s experience across agencies and brands will further strengthen our ability to translate data, technology and innovation into powerful business outcomes for our clients. Together, I am certain that their contributions will be a key part of driving the next phase of MiQ’s growth in India.”
 
Ashdhir added, “I am pleased to be joining MiQ and bringing my experience across India’s rapidly evolving OTT and media landscape, to help drive our next chapter of growth. MiQ’s ability to combine data, technology and media expertise has established it as a trusted programmatic partner for marketers across the world. I am excited to work closely with our brand and agency partners to unlock new opportunities, build stronger partnerships and secure sustainable growth together.”

Bajaj said, "I am excited to be joining MiQ at this transformative time for the digital advertising industry. Data and technology are increasingly reshaping how brands reach consumers, and MiQ is poised to help marketers unlock greater value from their campaigns and better connect with audiences. I look forward to bringing my experience to help drive the next stage of growth for MiQ in India.”

Suhail said, "I am excited to begin a new chapter with MiQ. After 15 years in digital marketing across brands, agencies and different sides of the industry, I am looking forward to bringing my experience to MiQ and also learning from some of the best in the business. It's an exciting time to be working at the intersection of data, technology and media, and I can't wait to see what we build together."