Marzi by Primus, a lifestyle and community platform for adults aged 50 and above, has appointed actor Suniel Shetty as its brand ambassador. 

The association begins with an advertising campaign promoting the platform’s meet-ups and community experiences.

The campaign features Shetty highlighting the role of shared interests and social connections in life after 50. The film ends with the message, “Be where you belong. With Marzi meet-ups, find your kind.”

The platform is positioning its offering around activities, friendships, travel and wellbeing, extending the conversation around ageing beyond healthcare and retirement.

Adarsh Narahari, founder, Marzi by Primus, said, “For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives. Suniel embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life. We’re delighted to have him join us in inspiring India’s Generation Evergreen to live life on their own terms.”