Marketing, 13 Aug 2026

The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar

Amul broke into the OOH top five for the first time, as FMCG brand choices in India grew 5.1% in 2025, says the Brand Footprint 2026 report.
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

The Aditya Birla jewellery brand has also unveiled its Varalakshmi campaign, featuring Shetty in a film centred on festive gifting.
From left: Ria Chopra, Varun Duggirala, Nitanshi Goel, Prakash Subramanian, Aarti Samant and Yagnesh Ravi

13 Aug 2026 11:13 AM

Views and reach are very important, but brands need to be in the inner circles: Aarti Samant

A panel at Snap Inc. and GWI's festive research launch explored Gen Z's increasingly community-led, always-on shopping journeys.
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The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

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