Gresbond, the tile-fixing solutions brand from Kajaria Ceramics, has appointed actor Ranveer Singh as its brand ambassador. 

Singh will feature in the brand’s new campaign, ‘Tile Expert Ka Tile Adhesive’, which launches nationally on 16 October 2026.

Singh is already associated with Kajaria Ceramics, and the new association extends his role to Gresbond, which offers tile adhesives, epoxy and cementitious grouts, surface cleaners and professional tiling tools.

The campaign will comprise a series of films featuring Singh and will run across digital platforms, social media, out-of-home and on-ground activations.

Kartik Kajaria, head, adhesives division, Kajaria Ceramics, said, "We have spent the last few years building the business, strengthening our products, manufacturing capabilities and distribution network, and now we want to take the category to a much larger audience. Tile fixing is an extremely important part of the overall tiling experience, yet it remains a category that many consumers do not think about enough. A beautiful tile deserves the right adhesive, grout and care to ensure that the installation performs the way it should. Our new campaign with Ranveer brings this message to consumers in a fun, energetic and memorable way. We are truly excited to have him join us on this journey as we work towards making Gresbond synonymous with expert tile fixing in India.”