Asus India has appointed actor and dancer Raghav Juyal as its brand ambassador. 

The association begins with a campaign promoting the company’s accessories portfolio and its free doorstep replacement service for eligible products under warranty.

The campaign features an ad film with Juyal highlighting accessories for work, entertainment and gaming, alongside the replacement service, which offers free doorstep pick-up and replacement for eligible products.

The campaign went live on 12 October across Asus India’s and Juyal’s social media platforms.

Paramjeet Singh, product and marketing head, consumer PC and gaming, systems group, Asus India, said, "Raghav Juyal brings a distinctive energy and relatability that strongly resonates with today’s consumers, making him a natural fit for Asus India. Through this partnership, we aim to build a stronger connection with a new generation while bringing our brand story to life in a more engaging and relatable way. To kick off this association, our first campaign focuses on Asus Accessories and the Free Doorstep Replacement Service, highlighting not just the breadth of our portfolio but also the experience we want consumers to have after purchase. Our aim is to make technology ownership simpler, more convenient, and worry-free for our consumers."