Marketing, 11 Sep 2024

JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
Latest Issue Banner

Latest Stories

Imtiyaz Vilatra

13 Nov 2026 3:40 PM

Imtiyaz Vilatra gets expanded role at Dentsu India
IAA's Voice of Change initiative is looking to push the needle regarding gender portrayal in advertising.

13 Nov 2026 2:48 PM

Beyond conversations: IAA Voice of Change's continued engagement with the industry
Kainaz Karmakar

13 Nov 2026 2:30 PM

'The men who believe ‘she got this job because she's a woman', are the biggest obstacle'
Afshan Hussain Shaikh, Akanksha Seda and Sonal Batra

13 Nov 2026 2:30 PM

Behind the camera, had the bias really gone?

Most Read

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed
Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

Subscribe

* indicates required