Marketing, 10 Oct 2024

Online TV streaming is up among Baby Boomers, says the study

10 Oct 2024 11:25 AM

Baby Boomers spend over half of their media time online: Warc report

However, brands are failing to capitalise on their increasing digital media habits, finds Warc's latest global advertising trends report.

Latest Stories

Team Wavemaker at Emvies

31 Mar 2025 12:50 PM

Emvies 2025: Wavemaker and Mondelez bag top honours again
New media, including digital platforms and online gaming, grew by 12% in 2024, now constituting 41% of the sector’s revenues.

28 Mar 2025 3:01 PM

Digital advertising surpasses TV in 2024, advancing 17% to INR 802 billion: FICCI - EY report
L&T Finance announces Jasprit Bumrah as brand ambassador

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador

Most Read

The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Subscribe

* indicates required