YouGov has released its 'Recommend Rankings 2024' which sees Tanishq leading the list with a 'Recommend Score' of 90.2 

Amazon is second on the list followed by Emirates Airlines.

The rankings are based on YouGov BrandIndex’s positive 'Recommend Score', which measures the percentage of a brand’s customers who would recommend it.

YouGov data also highlights the ten most improved brands over the past year. Panasonic has shown the largest improvement over the past 12 months, with a score change of +10.8, followed closely by Agoda with an improvement of +10.6.

The report captures data from 1 June 2023 to 31 May 2024.