Kurlon has announced its new brand identity with a new logo and the tagline 'Life Banegi Hula Hula,' (life will be hula hula). The fresh identity aims to resonate with contemporary consumers and signal freshness in the current market.

The brand has also rolled out a campaign which consists of two ad films. 

The campaign will be rolled out on TV, digital and BTL touchpoints. 

Furthermore, the brand has revamped it's retail presence and also updated its packaging across all variants to reflect the new identity. 

Nilesh Mazumdar, CEO, SheelaFoam, said, "Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflect our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep, Kurlon is going beyond it. With 'Life Banegi Hula Hula,' we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights." 

Piyush Pandey, chief advisor, Ogilvy India, said, "Kurlon's new identity and the 'Life Banegi Hula Hula' campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it's about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India."