Audience measurement, data and analytics firm Nielsen has announced the opening of two new offices in India.
Nielsen has opened one office in Mumbai (Goregaon) and Bengaluru (Whitefield). 

According to a release issued by Nielsen, the company will be expanding further in India with offices in Hyderabad and Gurugram opening shortly. 

Karthik Rao, CEO, Nielsen, said, “India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences, and advancements in data-driven insights. The decision to establish new offices in India stems from the country's immense business opportunities and access to a highly skilled talent pool. This expansion aligns with Nielsen’s commitment to strengthening its R&D, sales, and operations capabilities, enabling us to better serve clients and drive innovation in this rapidly evolving market.”

He added, "India is a critical market for Nielsen, playing a pivotal role in our global growth and innovation strategy. As we continue to expand our presence, we are not only investing in new offices but also deepening our collaborations across the industry. By forging strong partnerships, we aim to drive innovation, enhance data-driven insights, and deliver greater value to businesses navigating an increasingly dynamic media market. Our commitment to India extends beyond just growth—we are dedicated to fostering a vibrant ecosystem where talent, technology, and strategic alliances come together to shape the future of measurement and analytics."

Nielsen recently signed a MoU with the Government of Maharashtra at the World Economic Forum 2025. The agreement marks an investment of INR 450 crore into the state’s IT and ITeS sector, creating 1,100 new jobs. 

It has also partnered with JioStar for the IPL to provide analytics solutions to help measure campaigns on the OTT platform.