Marketing, 09 Oct 2025

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

09 Oct 2025 5:10 PM

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

Through this association, the veteran cricketer will feature in the brand's campaigns across television, digital, and social media.
Hitesh Yadav

09 Oct 2025 3:06 PM

Hitesh Yadav joins Rupee112

He moves from Sammaan Capital, where he was digital marketing lead.
For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.

Latest Stories

Winners were announced on 10 June in Belarus

16 Jun 2026 11:40 AM

White Square International Festival of Creativity: Dentsu Creative India among winners
Coca-Cola India's 'Coke Match Day Hangout' campaign.

16 Jun 2026 10:57 AM

Coca-Cola India bottles FIFA match-day energy with Rohan, Sakshi, Kaashvi and Kannav
JioHotstar's Stories made by Women promo

16 Jun 2026 10:22 AM

JioHotstar shines a light on inspiring stories of women
Peter England unveils new retail identity

15 Jun 2026 5:05 PM

Peter England unveils a new retail identity

Most Read

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Subscribe

* indicates required