Marketing, 09 Oct 2025

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

09 Oct 2025 5:10 PM

Freedom Refined Sunflower Oil onboards Rahul Dravid as brand ambassador

Through this association, the veteran cricketer will feature in the brand's campaigns across television, digital, and social media.
Hitesh Yadav

09 Oct 2025 3:06 PM

Hitesh Yadav joins Rupee112

He moves from Sammaan Capital, where he was digital marketing lead.
For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.
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