Bold Care, co-founded by actor Ranveer Singh, has launched a new women's wellness brand, Bloom. 

The new brand intends to target specific health issues women face across their life stages, offering solutions in areas like sexual health, hygiene, and period care. 

Bloom aims to address root causes of concerns such as gut health, menopause, and nutritional deficiencies through natural, research-backed products. 

The idea stemmed from recognising a gap in addressing women’s wellness compared to men. 

With its RCM methodology—research-backed, clinically tested, and maximum efficacy, Bloom intends to offer solutions for skin, gut, and hormone-related issues like PCOS and menopause.

Singh said, “As a co-founder, I have fundamentally believed in having a larger impact in the sexual wellness space by destigmatising common issues men face with research-backed solutions. We’ve seen the wave of conversations and confidence it has brought to over 25 lakh plus Indian men and now want to do the same with women’s sexual wellness. I and the founding team strongly believe in the RCM methodology to provide end-to-end wellness solutions for root cause concerns women face and are excited to innovate for all phases of women’s wellness.” 

Rajat Jadhav, co-founder, Bold Care, added, "When our viral ad campaign with our dynamic co-founder Ranveer released, we got an influx of queries from men but also from women. From that, we understood that there is a significant need for support across all life stages of a woman’s journey to help her stay on top of her health across all years. From acknowledging the issues with intimacy to navigating the intricacies of perimenopause, women seek a simple, effective and methodical way to navigate their nutritional and reproductive health. We have a strong female entrepreneur team to lead this - Bloom by Bold Care will bring to the table no fluff, no bluff — just honest, effective, science-backed products designed to truly make a difference. It's about real solutions for the real lives of women."