Maruti Suzuki India has announced the appointment of actor Sidharth Malhotra as brand ambassador for its Dzire. 

To highlight this association, the auto brand has rolled out a campaign teaser, as bookings for the fourth generation of its Dzire have commenced.

Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki India, said, "The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success. We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new Dzire, we wanted to partner with someone who personified the essence of the ‘Thriver’ in spirit and letter and it gives me immense pleasure to announce that we found the perfect brand ambassador in Sidharth Malhotra.”