Marketing, 07 Oct 2025

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
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Recykal announces Sachin Tendulkar as strategic investor

13 Nov 2026 11:27 AM

Sachin Tendulkar joins Recykal as strategic investor
The integration will subsequently be extended to state and branch-level offices in a phased manner.

13 Nov 2026 11:24 AM

Centre integrates PIB and CBC into a single organisation
Dalbir Singh continues his weekly diary for Manifest.

13 Nov 2026 9:31 AM

Producer's Diary by Dalbir Singh
Nicholas Hulley and Nadja Lossgott were in conversation with Josy Paul at the Good Ads Matter Ad Festival

13 Nov 2026 9:28 AM

Opinion: It's unreasonable to offer no proof that something will work other than gut feelings

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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WPP CEO Cindy Rose called for clients to exercise 'due diligence'

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Publicis responds to WPP over 'no-pitch business wins'
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Cred's film featuring Rakhi Sawant

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Voice-O-Meter: Cred's unconventional route breaks the bias

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