Marketing, 07 Oct 2025

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.

Latest Stories

Rajat Setia

13 May 2026 4:29 PM

Rajat Setia joins Exotel
L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'
(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge
(L-R) : Priti Murthy, Ambuj Kashyap, Dolly Singh and Aditi Shrivastava

13 May 2026 11:59 AM

WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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