Marketing, 07 Oct 2025

Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
Latest Issue Banner

Latest Stories

Siddharth Mehta

11 Sep 2026 5:23 PM

Ulka South appoints Siddharth Mehta
Delhi HC has directed Beco to recall all ads in its 'War on What's Hidden' campaign against HUL's brands.

11 Sep 2026 12:15 PM

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging
Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour
Dr Sharada

11 Sep 2026 11:15 AM

Opinion: Othering our own

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required