Aries Agro has announced the appointment of former Indian cricket captain Sourav Ganguly as brand champion for Aries Agro Limited and its group companies.

The company said the partnership is aimed at strengthening its connect with farmers and rural markets across the country and Ganguly's leadership image brings strong trust, credibility, and nationwide visibility to the brand.

The collaboration will drive integrated campaigns across television, digital platforms, and on-ground farmer engagement initiatives. Ganguly is expected to feature in Aries Agro’s upcoming brand campaigns and farmer outreach initiatives. Aligned with a shared vision of nation-building, the partnership reinforces the message of 'Better crops, Better future.'

The company stated that the collaboration will focus on enhancing farmer engagement, driving awareness around modern agricultural practices, and reinforcing Aries Agro’s positioning as a trusted partner in improving crop productivity.

Dr. Rahul Mirchandani, chairperson and managing director, Aries Agro, said, "Sourav Ganguly embodies leadership, resilience, and performance under pressure - values that resonate deeply with Aries Agro’s journey. His ability to transform Indian cricket aligns with our mission to bring innovation and credibility to Indian agriculture. Together, Aries Agro and Sourav will champion a future defined by fearless ambition, team-driven success, and enduring credibility - on the field and in the field."

Omkar Patil, group head, business development (India), Aries Agro, added, "Our farmers are the real champions of India. Aries has always stood by them as a trusted partner. With Sourav Ganguly joining us, we aim to further inspire confidence and reinforce our commitment to empowering the agricultural community."