Emporio Armani has appointed actor Farhan Akhtar as its brand ambassador for watches in India.

The partnership launches with a campaign featuring Akhtar in an ad film, following an initial teaser on Instagram.

He will feature in the brand’s watches communication across India.

His association reflects Emporio Armani’s positioning around contemporary style and self-expression, with Akhtar becoming the face of its watches portfolio in the market.