Signify has announced its association with Bollywood actor Rashmika Mandanna as the brand ambassador. This alliance comes ahead of the summer season, reinforcing Signify's commitment to innovation, energy efficiency, and customer centricity. 
 
With this, the Dutch multinational lighting conglomerate aims to tap the younger audience that is increasingly playing an eminent role in the country’s consumption story. The association marks a new chapter, as it strengthens the brand's commitment to inspire, celebrate and engage with consumers in India.
 
Sumit Joshi, CEO and managing director - Signify, Greater India, remarked “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are delighted to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands. Her vibrant personality and commitment to her craft align perfectly with our principles of innovation, utmost quality, and cutting across generations. We are sure that our upcoming association with her will be loved by customers across the nation.”

Nikhil Gupta, head of marketing, strategy, govt. affairs and CSR - Signify, Greater India, said, “Rashmika Mandanna, with her dynamic presence and integrity, truly embodies the values that Signify upholds. This partnership marks a new milestone in Signify's journey to engage the younger audience. With Rashmika on board, we look forward to further enhancing our engagement with the Indian consumers and kick off the season with our new high energy summer campaign.”
 
Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience.