Marketing, 05 Aug 2025

Shadowfax's new identity.

05 Aug 2025 2:07 PM

Shadowfax rebrands itself

The refreshed identity marks a strategic shift for Shadowfax as it adapts to the evolving demands of the logistics industry.
Boult's new brand identity

05 Aug 2025 10:28 AM

Boult is now GoBoult, eyes INR 1,000 crore in FY26 and global expansion

Through its new identity, the brand aspires to ramp up retail 10X and enter the premium tech segment with design-led innovation.

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Milind Soman

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Tasty Nibbles signs Milind Soman as brand ambassador
Rajat Setia

13 May 2026 4:29 PM

Rajat Setia joins Exotel
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13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'
(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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