Vijay Sales has announced the appointment of cricketer Rahul Dravid as its brand ambassador.

As per the brand, Dravid, whose credibility and quiet confidence resonate across generations and geographies.

Dravid will feature across the brand's upcoming 360-degree communication - spanning television, digital, social media, in-store and other consumer touchpoints - and will headline key category and festive campaigns through the year.

Nilesh Gupta, director, Vijay Sales, said, "Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase - that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth."