Enamor has announced the appointment of actor Taapsee Pannu as its brand ambassador.

As a part of this partnership, the brand has also rolled out a campaign, 'Unapologetic As I Am', introducing the bamboo cotton range of lingerie, featuring the actor. 

Shekhar Tewari, chief executive officer and executive director, Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials), said, “At Enamor, we don’t follow the category; we lead with thought leadership and disrupt with boldness. As a brand, we are enabling women to own their space, and their narratives, unapologetically. Our latest bamboo fabric is one such innovation. It is not just a fabric upgrade; it is a statement that comfort and confidence can coexist without compromise. We’re honored to have Taapsee with us as we step into this next phase of our brand journey. This is the future of fashion lingerie and we’re proud to lead this shift with an icon like her - one thoughtful design, at a time."