Marketing, 03 Dec 2025

Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its shot of Loca Loka tequila

The tequila brand rolls out its debut India campaign, conceptualised in-house.
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.
Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.
 Ishaan Khatter for Eume

03 Dec 2025 12:10 PM

Eume signs Ishaan Khatter as its brand ambassador

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 
The code comes into effect on 1 April

03 Dec 2025 10:45 AM

Market Research Society of India adopts global ICC/ESOMAR 2025 code 

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.
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