TIDL, America’s pain relief brand, has announced the appointment of cricketer Virat Kohli as brand ambassador. 

This partnership, in association with the Baidyanath Group, aims to change the way India understands pain through Kohli.

TIDL’s range of products aspires to not only address pain effectively but also empower consumers to take control of their pain management.
 
To highlight its association with Kohli, the brand has rolled out a campaign on 2 June on Instagram. 

In 2021, Conor McGregor, UFC champion, joined hands with TIDL. 

Prashant Raj, co-founder and COO, TIDL, said, “TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love - be it fitness, family, or work!"
  
Siddhesh Sharma, president, Baidyanath Group and TIDL India director, said, “I am in the business of making people happy, when I say happy, I mean healthy. We dream and work towards seeing a healthier India every day and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, it’s excellent for prevention and treatment. Baidyanath brings world-class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL every day, and to have him as a partner in this exciting venture says it all."