Greenday's ‘Better Nutrition’ has announced the appointment of badminton player, PV Sindhu as its brand ambassador. 

Furthermore, Sindhu will also be an investor in the nutrition brand. 

This collaboration aims to combat micronutrient deficiencies in India through innovative biofortified foods, enhancing consumer health and farmer livelihoods.

Prateek Rastogi, founder and CEO, Greenday, said, "Nutrition deficiency in India is a pressing concern, with more than 50% of the population suffering from deficiencies in essential nutrients such as zinc, iron, and protein. Recent studies have also highlighted a continuous drop in the nutrient content of staple crops like wheat and rice over the past 50 years. At Greenday, we are working to help alleviate these problems by promoting nutrition-dense farming practices and making biofortified foods accessible and affordable. We are thrilled and proud to have PV Sindhu’s support in this phase of our journey and our mission. Her endorsement and trust are validation of our efforts and goals. With Sindhu on board, we strive to raise awareness about the importance of nutrition-dense staples and make them affordable and accessible to everyone across the country, while also improving the livelihoods of our farmers and their families who are an intrinsic part of our supply chain."

Rastogi added, "Currently, we are collaborating with 15,000 farmers and have plans to scale up our operations significantly. Our goal is to expand across various geographies and crops. With our revenue already surpassing INR 10 Crores, we project the nutrition-dense farming and staples market to grow to about INR 2000 Crores by 2030, and Greenday to be at the forefront of this growth.”

Ravinder Grover, global business manager, Harvest Plus Solutions, said, "We are proud to support Greenday’s biofortification efforts. Their smart approach tackles key issues in the value chain, making a real difference in fighting micronutrient deficiencies and boosting food security."

Sindhu added, "I am thrilled to collaborate with a brand that is addressing the critical issue of nutrition deficiency in our country. I deeply appreciate the dedication and innovation that Prateek and his team have put into Better Nutrition products, the positive impact they have on our health, and Greenday’s mission to not just help make nutrition-dense food accessible to everyone in India, but at the same time to educate and support the farmers who are an integral part of this initiative. I believe in Better Nutrition and the vision of the company and this is why I chose to become their brand ambassador."